Our BBC Lifeline Appeal supporting people with sight loss

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Author: Guide Dogs' Communications Team
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  • Inspiring People
  • Latest News
Guide dog owner Devante sits on a grey sofa at home being filmed for BBC Lifeline appeal. His golden guide dog lays at his feet as Devante talks to the camera and two crew members.

We are extremely excited to share that Guide Dogs has been chosen to feature in the BBC’s first Lifeline Appeal of the year!

Lifeline aims to provide an opportunity for raising money and awareness to a variety of charities via a televised appeal.

On Sunday 28 January, three incredible people – Devante, Margaret and Eliza – told their inspiring stories in a 10-minute film presented by our wonderful Ambassador, Wendi Peters. If you missed it, or want to see it again, you can watch it on BBC iPlayer.

Wendi Peters presents for BBC Lifeline, sitting at a table at home with her pet brown and white springer spaniel on a chair next to her.

Viewers will learn how Devante, Margaret and Eliza are being supported by our vision rehabilitation specialists, life-changing guide dogs, and through our children and young people’s services.

We’re so excited that the work of Guide Dogs will be featured in the latest BBC Lifeline Appeal. This short film will showcase the breadth of Guide Dogs’ services which support people with sight loss throughout their lives, from childhood to adulthood. Thank you to everyone who supports the appeal so we can continue our life-changing work.

Andrew Lennox, Chief Executive Officer at Guide Dogs

We hope you’ll watch the Appeal to learn about our services and hear these amazing stories.

Funds raised from the Appeal will help us continue to help people like Devante, Margaret and Eliza. Every pound raised will be matched by our trusted corporate partner, Petplan, up to a maximum of £20,000. This means by supporting today you can raise even more for Guide Dogs’ life-changing services.

Find out more about the Appeal and the people taking part on our BBC Lifeline Appeal page.

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