Be my Valentine! Dogs help owners find love through online dating

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Author: Guide Dogs' Communications Team
    Topics:
  • Dogs
  • Latest News
Female guide dog owner with long dark hair and sunglasses sniffs a bouquet of orange tulips, while standing in a flower shop. A yellow Labrador's head is in the foreground, out of focus.

It seems dogs are the pick of litter for single Brits. New research from Guide Dogs has found that two thirds of people are more likely to match with someone online if their dating profile includes a picture of a pet dog.

The survey of 1000 singletons revealed half of the respondents said they would borrow a family member's or friend’s dog to take a picture with for their dating profile to spark a conversation, as 59% thought people who include an image of themselves with a dog on their dating profile are more likely to score swipes.

It's a correct assumption: the majority (81%) of single British people using dating apps believe that showing love for a pet is an attractive quality – with half (49%) believing dog owners are responsible, kind (48%) and compassionate (45%). Six in ten (61%) believe owning a dog is a good sign that someone is ready for a committed relationship and to settle down.

Almost two-fifths (38%) think those who own a dog are more sociable, with 62% agreeing that people seem to have more success building new relationships if they own a dog. In fact, whether it’s a romantic or platonic relationship, 29% cited caring for a dog as one of the best ways to meet new people.

It’s no secret that as a nation we love dogs and it’s interesting to see that the same traits Brits associate with their favourite four-legged friends - such as empathy, patience, and trustworthiness - are also those they consider attractive qualities for their relationships. Owning a dog can provide a great sense of emotional well-being thanks to the unconditional love they give, which is why they’re also great company and comfort for people when they’re building new connections.

Paul Martin, Guide Dogs Communications Manager

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