250 Challenge

Streamers, gamers, creators: we need YOU! Take on the 250 Challenge and help change the game for the 250 people who are told that they’re losing their sight every day.

What is the 250 Challenge?

The 250 Challenge is our epic new gaming and streaming fundraiser which launched on International Guide Dog Day (24 April). It’s all about playing or streaming your way, while taking on a fun challenge involving the number 250!

From online gaming to playing board games with friends, having fun with your Twitch community to going live with a creative challenge on social media, there are so many ways you can get involved and raise vital funds for people living with sight loss.

Why should I take part?

Every day 250 people in the UK are told they’re losing their sight. It can be devastating. People with a vision impairment are more likely to encounter depression, loneliness, and unemployment. Guide Dogs helps people with sight loss live the life they choose, but we need vital funds to do this. That’s why we need you to be a game changer and take on the 250 Challenge.

Take on the 250 Challenge

Are you ready to change the game for people living with sight loss? We’ve got loads of inspo to help you find your perfect 250 Challenge and level up your fundraising. You could:

Play your favourite game for 250 minutes
Complete 250 levels
Start a £2.50 donation train
Do 250 sit-ups, burpees, or jumping jacks
Blow up 250 balloons (and pop them?!)

Check out our resources page for lots more ideas to spark your imagination, whether you’re into online gaming, offline gaming or streaming!

Whatever epic challenge you choose, it’s all about raising vital money for Guide Dogs.

A young man wearing headphones playing a computer game. In the foreground a Golden Retriever looks at the camera

Get started now

Sign up to the 250 Challenge on Tiltify – you will need to create a Tiltify account, or log in if you have one already.
Follow the simple steps on screen to create your 250 Challenge fundraising page.
Publish your page once you’re happy with the page’s name and your initial fundraising goal – publishing is really important or you won’t be able to start accepting donations! Don’t forget to share your page on socials with your friends, family and community.
Join our friendly community on Discord to ask questions, chat to other fundraisers, and get updates on all things 250 Challenge.
Unlock an exclusive Guide Dogs snapback cap when you raise £50 or more – find out more below!

Unlock an exclusive snapback cap when you raise £50

We have a limited number of Guide Dogs snapback caps up for grabs when you reach the £50 fundraising milestone on your Tiltify page, but be quick – once they’re gone, they’re gone!

£50 could help us ensure a guide dog stays happy and healthy with a visit to the vet. Guide Dogs covers the costs of all of our working guide dogs, including veterinary bills, as we believe a person’s financial situation should never be a barrier to having one.

This exclusive snapback cap can’t be bought anywhere else, so if you want to get your hands on one to wear with pride or show off on your next stream, sign up to the 250 Challenge now!

For full details please read our FAQs.

Streamer Bekkiboom in Guide Dogs cap, one of the incentives

Support people with sight loss

By taking on the 250 Challenge for Guide Dogs, you’ll be helping us to provide vital services to people with sight loss, allowing them to:

Live actively – our guide dogs and specialist teams help people get out and about with confidence, going wherever school, work, or play takes them – and knowing that sight loss won’t hold them back.
Live independently – we provide expert advice and life skills training to give people the freedom to live life on their own terms, in their own way, so they can achieve their hopes and ambitions.
Live well – we support people through the emotional and practical challenges of sight loss, as well as introducing them to an inspiring community of people with similar experiences.

Freddy with his guide dog Tyson walking on university campus

Freddy's story

Freddy was born with Leber congenital amaurosis, which severely limits his vision except for some light perception. In 2022, when he was starting to prepare for university, Freddy got the news that he was being partnered with guide dog Tyson!

Freddy said, “It’s going to make such a massive difference. I’m planning to live alone in a hall of residence at uni. And obviously Tyson will be with me, he is enabling me to live away rather than at home.”

Freddy and Tyson have since gone off to university together and are settling in well.

FAQs

It’s your choice! Whether you’re a gamer, streamer, or content creator, it’s all about taking on a fun challenge involving the number 250 in a way that suits you. Visit our resources page for lots of ideas to spark your imagination, including some of our suggestions for online gaming, offline gaming, and streaming challenges. Whatever challenge you choose, you’ll be raising vital funds to support the 250 people in the UK who are told they’re losing their sight every day.
Sign up to the 250 Challenge on Tiltify – you will need to create a Tiltify account or log in if you have one already. Then follow the simple steps on screen to create your 250 Challenge fundraising page.

Tiltify is a secure fundraising platform which allows you to collect donations, with the money raised sent directly to Guide Dogs. It has a lot of special features designed to help online gamers and streamers integrate their fundraising page with their livestream, which is why we’re using it for this event. But anyone can use Tiltify to raise money for charity even if you’re not streaming!
It’s up to you! Streaming yourself, either live or prerecorded, is a great way to promote your 250 Challenge and encourage donations, but it’s not for everyone.

One of the most popular streaming platforms is Twitch, which you can easily integrate with your Tiltify fundraising page – find out more by visiting our resources page or downloading our streamer guide. You can also livestream on YouTube.

For an easier way to share your challenge, you can also use the ‘live video’ feature on socials like TikTok, Instagram, or Facebook, or simply record yourself and post a video after you’ve finished your challenge.

Don’t want to stream at all? No problem! Just update your Tiltify page to tell friends and family when you’ll be taking on your 250 Challenge, and make sure to share your page on social media and post lots of updates and photos along the way.
As a thank you for taking on the 250 Challenge, we have a number of exclusive Guide Dogs snapback caps to send to people who reach the £50 fundraising milestone via Tiltify before 31 December 2024.

To see whether you qualify for this incentive, we run a report on your fundraising total from your Tiltify campaign once a month. Please make sure you add any funds raised offline to your Tiltify page or they won’t count. Caps are sent out at the end of each month to fundraisers who have qualified, and may take a few weeks to arrive.

Please note the £50 incentive threshold does not include Gift Aid. The snapback cap incentive is subject to availability, non-exchangeable, and a cash alternative will not be offered. Once they’re gone, they’re gone!

You can sign up to take on the 250 Challenge as many times as you like, however you are only eligible to earn a snapback cap on your first 250 Challenge fundraising campaign via Tiltify. Caps are only for individuals and not for groups, so if you are fundraising in a team make sure you each set up an individual Tiltify page in order to qualify.

If you are outside the UK, you can take on the 250 Challenge but please be aware caps can only be posted to UK addresses.

You can fundraise on another platform such as JustGiving if you choose, however, incentives for the 250 Challenge are only available when you fundraise through Tiltify.

Got another question?

Email us or join our Discord server.

gaming@guidedogs.org.uk

In this section...

A Golden Retriever looks at the camera as it’s being stroked. Behind is a gaming PC lit by bright neon lighting

250 Challenge resources

Need help planning or promoting your 250 Challenge? Check out our inspiring challenge ideas, how-to guides, and downloadable resources to help level up your fundraising.

A smiling woman wearing a headset sitting in front of a gaming PC. The room is lit in bright pink and blue neon lighting

Gaming and streaming for Guide Dogs

Whether you're a regular streamer, gaming pro or just starting out - you can start fundraising and play a vital part in supporting people living with sight loss in the UK.